Tuesday, November 16, 2010

Drive: The surprising truth about what motivates us

I have here a short and most interesting video discussing human nature and the most effective means of production within our current economic/political situation. I believe this video ties into our discussion on several levels. (1) It comes from an economic perspective which relates directly to neo-liberal free market ideologies (notice the use of language throughout the video) and thusly Whiggism. (2) It incorporates the idea of the dialectic in that it suggests an alternative reality to what was once considered common sense. And (3) finally we see that people on a cognitive level are motivated by purpose rather than incentive which ties in to the practical beliefs promoted in Chesterton's Orthodoxy. It also seems to point towards the missing aspects of modern day society that Mary Migdley suggests is a problem in her essay "Against Humanism". Interestingly their means of developing the idea, sampling the participants and the other assessments are tested by the scientific method!
Take a look at the link and see for yourself:

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